*Data collected as a part of UC Berkeley MIMS capstone project
The average number of times people have donated in the last six months seems to be around 7. However, that’s not the full picture. Most people have only donated one time in the last six months, with the second highest number of donations being three times. That’s not even once a month! For any non-profit, large or small, this is bad news.
*Click on the color of the different characteristics to remove (or add them back) to the overall chart.
*Data collected as a part of UC Berkeley MIMS capstone project
When it comes to characteristics of a non-profit, many people often disagree on what is important and unimportant. However, many people believe that a NPO who shares their personal core values and goals is extremely important. Additionally people really care about the political stances and affiliations of the non-profit organization, while they could truly care less if the non-profit has celebrity endorsements or a social media presence.
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Most people find NPOs based on established connections they already have such as friends and family or personal or professional affiliations. If these networks are not strong, it is much more difficult for people to find causes that they can believe in and trust.
*Data collected as a part of UC Berkeley MIMS capstone project
*Data collected as a part of UC Berkeley MIMS capstone project
Many donors experience barriers to entry when trying to donate to any non-profit organization, with the two biggest barriers being money and time. Many people believe that if they can’t give large amounts of money or time, that they’re not making an impact at all. People also don’t know where to look to find NPOs that resonate with them and where to start when it comes to giving on a recurring basis.
*Data collected from 2021 Bank of America Study of Philanthropy: Charitable Giving by Affluent Households
One thing is for certain – people are curious about finding NPOs that resonate with them and building long lasting charitable relationships. No two people are alike. Each person values something different in a NPO and each person has differing long-term donation goals. By joining Reignite, a lot of this work will be taken off of your plate so you can be free to focus on the other complexities of running a NPO.
*Click on the color of the different levels of importance to remove (or add them back) to the overall chart.
*Data collected from 2021 Bank of America Study of Philanthropy: Charitable Giving by Affluent Households
When giving their money to charity donors want to rest assured that it is not lining the pockets of executives and is being used for its intended purpose. While not as important, many donors expect the specific impact of their donation to be communicated as well as maintaining ongoing communication with the NPO so that donors can trust that the NPO is working towards their overall mission.
*Data collected from 2021 Bank of America Study of Philanthropy: Charitable Giving by Affluent Households
People want to give to NPOs, and they want to feel good about themselves and good about the larger impact that they are making in the world. The easiest way for them to do this is straight from their bank account and directly to the organizations they care about. The more hurdles people have to jump through, the less likely they are to donate. This means that electronic donations are king. By joining Reignite, you won’t have to worry about setting up the internal infrastructure to make this happen and your donors can give as much as they want all with just a click of a button.
Non-Profit Organization Recommendations
UC Berkeley School of Information 2023
INFO: 247 Information Visualization, Group 14
Created By: Alora Clark & Leonor Alcaraz
